Atella App
Atella is a fashion discovery app built around browsing rather than searching. Users explore styles, shop current trends, follow brands and build wishlists, with personalised picks surfacing pieces that match their taste as the app learns it.
Year
Atella
Technologies Used
The tools and technologies that power this project
Key Features
What makes this project special
Challenges
Rendering image-dense fashion feeds smoothly on mid-range devices
Learning individual taste from limited early signals
Keeping wishlists accurate as brand inventory shifted
Solutions
Served responsive image sets through a CDN with aggressive prefetching
Combined explicit wishlist signals with implicit browsing behaviour
Synced wishlist items against live inventory with availability flags
Project Outcomes
Discovery-first browsing experience across brands and trends
Personalised picks improving as taste signals accumulate
Available on iOS and Android
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